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The TV ads going down
[5-002]
"TV are going to loose power to the Internet. And when
IP-tv do break through the TV-ads are going to get problems surviving.
The Internetexpert Jeff Cole is not very popular among the big
TV-networks. The reason for that the dark future for commersial tv-ads
he has predicted.
- TV-ads will be gone in about five to ten years. It is a very solid
trend, he says in a statement for Computer Sweden.
Jeff Cole bring out his facts from the development in US. Only five [5
%] percent from the audience join the breaks of advertising. A lot of
people use that time to browse the Internet, which is easy with
broadband connection in the tv."
Tobias Rydergren
tobias.rydergren@resume.se
Power of interaction
[5-001]
"The power of interaction inside the structure of trained
workgroups defines and designes dynamic triggers for creative processes.
This powerful "tools" to turn efforts to action make inputvalues change
in exponential terms and keep running for a spin off!
In the 60:s
and 70:s groupstragies were appliciable to therapy and business
management. The worldwide networks built to develop tools were abandoned
as fast as the digital technology grew.
Now its time to shake
the deniebottle and go "cross-over". The rapid changes in processing
information may turn into an interactive overload. The giant volumes
force "light news" and "digital fast food" and may result in
counterproductive cognitive activity and fragmented perceptions. Time is
broken.
We should reclaim the right to get reality in integrated,
full content and with congruent meaning.
As a reference, the
great american humanist Carl Rogers (Clientcentered Therapy) and the
swedish professor Harald Swedner (Actionbased research strategy),
wrapped their discoveries into tasty, essenscial and "decoded" packages
for smooth access. I do believe we have use for a reload of knowledge in
the noble art of building human relations."
Copyright 2005 Jan Fritz
Back
"The boundary between
disciplines are smeared out all more"
[4-002]
by Anders Faring
The trademark car and the ability to, in detail, understand the business
is the important duty according to both market managers and information
managers. That shows a new survey about the the modern communication
manager as been implemented of Prime PR in collaboration with
recruitment carried out by Hammer&Hanborg.
Christina Hammer, CEO, Hammer&Hanborg:
116 communication managers on the biggest companies in Sweden, have
replied on questions about their occupational role and the changes as
happened on the area in the late years.
Sales-, market- and the information departments are a lot of more
integrated today than ten years ago. As a consequence of this has the
content of work changed for both informations- and the market managers.
– It becomes all common that services contain responsibilities for both
information and market. In those requirement profiles, that we let
analyze, arrives that the boundaries the average disciplines become
increasingly liquid, says Hammer&Hanborgs CEO Christina Hammer.
In the survey the questions has been set who the communication managers
wanted to appoint to Sweden's most skilled communication manager.
Here is the result:
1. Henry Stenson, information director, Ericsson
2. Carl-Henric Svanberg, CEO, Ericsson
3. Marie Ehrling, CEO, TeliaSonera, Sweden
4. Staffan Ternby, information director, AstraZeneca
The net newspaper Salj&Marknadsforing
Back
The wind of changes...
[4-003]
The digital world has changed the form and scope of all
communications. The positive aspects of this new world are as
overwhelming to interactivity as a truckload of candy is to a three year
old. The field of Public Relations is rapidly transforming as well.
PR can bring a human touch to business and, if it is used correctly and
effectively, can be that powerful tool bringing you success in all
spheres, public and private, commercial and non-profit. Please notice
that it is not possible to consider PR as an isolated process, since
every act or intervention has a direct effect on a perceptiv market.
Grab the components from your personal marketmix and see if your profile
is currently congruent to the basics of the company marketing strategy
or trademark policy. To make it move just be out of your mind and pick
an activity to trigger the spin-off process. Anything from an ad on the
local BBS to actions designed to match and target the market with a
performance that will be easy to identify for agents demanding whatever
you plan to provide. Combine new ideas even if not evaluated when you
are stucked in rigid or predictible behavior which can be obstructive
and raise limitations when you approach the position as a confident
provider of services and products you wish to expose.
/ceteris paribus
Copyright 2005 Jan Fritz
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